How Do I Start a Career in Floral Design?

Kristen Bradley "The Chic Maven"

April 7, 2023

Five Flourishing Career Options in Floriculture

If you’re passionate about floral design, it’s time to start thinking about how to get your career started. Floral design is a thriving industry, and there are many ways to start a floral career!

The first step is to start taking education and training courses. There are plenty of affordable, comprehensive options that will give you the foundation you need to succeed!

Education and Training

Floristry is a hands-on craft that requires a lot of practice and self-education to master. Luckily, there are a variety of education and training opportunities available for aspiring florists to learn the basics of floral design.

Some aspiring florists begin by taking individual flower arrangement classes through a local floral school or an online learning platform. These courses can be as short as an hour or as long as several weeks.

Others opt for a subscription-based learning platform that offers unlimited classes for one fee. This type of program is perfect for a busy individual looking to take multiple classes in a single subject.

For more formal, professional-level training, many floral design schools around the country offer a variety of degree programs and certificate courses. These programs often include lessons on flower species and industry trends. They also teach students about floral chemistry and how to properly care for flowers. Some schools even provide internships for their students to gain real-world experience in a floral shop.

On-the-Job Experience

Whether you are looking for a specific job placement or are simply building a portfolio, an apprenticeship or on-the-job experience will help you understand what the field is all about and what it takes to succeed. It also allows you to see if the floristry industry in your area has room for new creative talent.

Floral designers arrange live, dried, and artificial flowers and plants to make decorative displays for weddings, funerals, holidays, and other special occasions. They use their knowledge of composition and color to create appealing designs that will please their customers.

Designers often work additional hours on special occasions such as Christmas, Valentine’s Day, and Mother’s Day. Some floral shops hire part-time or seasonal workers to fill extra orders during this time.

Portfolio Building

Whether you are an in-house florist or a freelance designer, a portfolio is a key way to showcase your design skills and capabilities. A floral portfolio should include pictures of your best designs and projects as well as references from past clients.

A portfolio can also help you determine your market and target client base. It’s important to build a design style that appeals to your target audience so that you can attract new clients and increase your sales.

To be a successful floral designer, you need to have creative and manual dexterity skills as well as problem-solving, time management, and organizational skills. You must also have a strong understanding of all the equipment and materials that you use in your work.


When it comes to marketing your floral business, you have many opportunities to get in front of your target audience. These opportunities can help you build brand awareness, increase sales, and improve your website traffic throughout the year.

The first step in creating a successful marketing plan is to do some market research. This can include talking with your existing customers to find out what they like about your business and why they prefer to work with you over other florists.

Another great way to boost your floral business is by establishing referral partnerships with other local businesses. This is an excellent strategy for generating new business, especially if you create designs for weddings or other special events.

If you’re ready to take your flower business to the next level, consider building a stunning website. This will allow you to expand your reach across the world, making your business more accessible to customers no matter where they live.